Frequently Asked Questions
How can digital marketing help my veterinary practice reach more pet owners?
Digital marketing helps your veterinary practice reach pet owners when they are looking for information and making decisions.
Your website, search visibility, social media, online reputation, and Google presence all work
together to help potential clients find you, understand you, trust you, and ultimately choose
you.
Effective digital marketing is about more than simply attracting new clients. It also helps you
stay connected with existing clients, educate pet owners, communicate what makes your practice different, and keep your name familiar within your community.
At 3 Sided Media, we focus exclusively on veterinary medicine. Our goal is not to change who
you are. It is to make sure your digital presence accurately reflects the quality of medicine,
people, relationships, and trust that already exist inside your practice.
Marketing does not make you a better veterinarian. It helps the people who need a great
veterinarian find you.
How do I create the content for my website?
You do not have to write your website yourself. 3 Sided Media has experienced writers who
create original content specifically for your veterinary practice.
We take the time to understand your doctors, team, services, philosophy, and what makes your practice different. From there, our writers develop clear, professional content that speaks to pet owners while also supporting your website's search visibility.
If you already have content you would like to use, we can work with that as well, making
recommendations and refining it where needed.
We do not believe your website should sound like every other veterinary practice.
Your practice has its own story. Our job is to help you tell it.
Can I make changes to the content on my website?
Absolutely. Your veterinary practice will continue to change, and your website should change
with it.
You can request updates to your website content at any time, including changes to business
hours, services, doctor and staff biographies, photographs, announcements, and other practice
information.
Simply submit your requested changes through our support system. Our team will keep you
updated on the request and let you know when the changes have been completed.
We encourage our clients to keep their websites current because your online presence should
accurately reflect the practice your clients experience every day.
As your practice changes, your website should change with you.
Can I control who can post on my business Facebook page?
Yes. Facebook provides administrative tools that allow you to control how people interact with
your business page, including who on your team has access to manage or publish content.
3 Sided Media can help manage your practice’s Facebook presence and regularly post
professional veterinary content on your behalf. Your practice still maintains control of its page
and can post its own updates, photographs, staff news, patient stories, and announcements
whenever you choose.
This allows your team to stay involved when you want to, while 3 Sided Media helps maintain
the consistent social media presence that can be difficult for a busy veterinary practice to manage on its own.
Your practice keeps its voice. We help keep that voice active and visible.
Can I use my existing website address with a 3 Sided Media website?
Yes. If you already have an established domain name, you can continue using it with your new 3
Sided Media website.
We can assist with transferring the domain to a 3 Sided Media managed account, or you can continue maintaining ownership and management of the domain through your current provider.
Either way, your existing website address can remain the same, helping maintain the familiarity
and continuity your clients already have with your practice online.
What kind of pictures do i need for my website?
We encourage you to use photographs of your actual practice, doctors, team, and patients
whenever possible. Authentic photographs help potential clients see the people and personality
behind your veterinary practice and begin building familiarity before they ever walk through
your doors.
You can take and submit your own photographs, hire a professional photographer, or ask us
about the professional photography options available through 3 Sided Media. Our team will help determine which photographs work best throughout your website and incorporate them into the overall design.
Stock photography can show veterinary medicine. Your photographs can show your
veterinary practice.
If stock photos are used on my website, can I replace them with my own pictures?
Absolutely. In fact, we prefer it. Stock photography can help during the initial development of your website, but photographs of your actual doctors, team, patients, and hospital do something stock photography cannot: they tell your story.
Original photographs help potential clients become familiar with your practice before they ever
walk through your doors. They show the people behind the medicine and help your website
accurately reflect the personality of your practice.
You can send us new photographs at any time, and our team can incorporate them into your website. You can take the photographs yourself, hire a professional photographer, or ask us about the professional photography options available through 3 Sided Media.
Your practice has a story that stock photography cannot tell. Whenever possible, we want your website to show the real people who make that story yours.
Is it expensive to create a professional veterinary website?
It does not have to be.
3 Sided Media offers website options designed to meet the needs and budgets of different
veterinary practices. Our team will work with you to understand your practice, your goals, and
the features you need before recommending the right option.
We believe your website is an investment in how your practice is found and represented online. It should professionally reflect the quality of your practice without including unnecessary features or costs that do not provide value.
Contact 3 Sided Media to discuss your practice and the website options available.
The goal is not simply to build a website. It is to build the right website for your practice.
Why does my veterinary practice need social media?
Social media gives your veterinary practice another way to stay visible and connected with the
clients and community you serve.
An active social media presence allows you to share helpful pet health information, practice
news, important reminders, community involvement, and updates about your doctors and team. It also keeps your practice familiar to existing clients between visits.
Not every social media post needs to generate a new appointment. Sometimes the value is simply staying present and giving clients useful information from a source they already know.
At 3 Sided Media, we help take the responsibility of maintaining that presence off your team by
posting relevant veterinary content twice each week. We use information from respected
veterinary sources and create original content when appropriate.
Social media is another opportunity to educate, communicate, and strengthen the relationship
between your practice and your clients.
Familiarity builds connection. Connection builds trust. And trust creates loyalty and
recommendations.
My veterinary practice has a Facebook page. Do I still need a website?
Yes. Your website and social media serve different purposes, and they work best together.
Your website is the digital home of your practice. It gives you control over how your practice is
presented and provides one place where pet owners can learn about your doctors, services, hours, location, appointment options, and what makes your practice different.
Social media helps you stay visible and connected with your community, but it should support
your website rather than replace it. You also do not control a social media platform in the same
way you control your own website.
When someone searches for veterinary care, you want them to be able to find a professional
online presence that clearly communicates who you are and gives them an easy way to take the
next step.
Social media helps people stay connected to you. Your website helps people understand who you are, trust you, and choose you.
How is the content created for my website?
Every 3 Sided Media website includes original content written specifically for your veterinary practice.
We assign a staff writer who works with you to learn about your practice, doctors, team, services, philosophy, and the things that make your hospital unique. Using the information and materials you provide, our writer develops clear, professional content designed for pet owners and your online presence.
Once we receive your photographs and other materials, our writing and design teams work together to determine how the content and images should be presented throughout the website. You will have an opportunity to review the content and request changes before your website is completed.
We do not want your website to sound like every other veterinary practice. It should sound like you and tell the story only your practice can tell.
How Is Payment Handled?
For your convenience, 3 Sided Media offers both credit card and ACH payment options.
Monthly services are billed automatically using the payment method you select, making it easy to keep your account current without having to process a payment each month.
Our team will review the payment options with you when your account is established and help you choose the method that works best for your practice.